Top 15 Ways to Build Your Subscriber List

Email marketing can be profitable for any business, no matter what kind of product or service you offer. It is significantly cheaper than other advertising methods and, if done right, helps build loyalty and trust with customers. As a result, you generate more sales and more profits!

The foundation for successful email marketing is a targeted, permission-based email list. Marketers call contact lists their ‘goldmine’ because it can generate much of their sales revenue. If you’ve built up a list of opt-in subscribers that are qualified and interested in what you have to offer, then you’ve completed the first step and are on your way. Now it’s time to ‘mine’ for gold!

Below you’ll find several list-building and retention ideas that will help you get the best results from all your email marketing activities:

  1. Provide useful, relevant content. Your visitors will not give you their email addresses just because they can subscribe to your newsletter free of charge. You have to provide unique and valuable information that will be of interest or use to them.
  2. Add a subscription form to every page on your website. Make sure it stands out so it is easy to find. If it doesn’t look cluttered, you may want to include more than one on some pages. For instance, if your opt-in form always appears in the top-left corner of your site, you may want to add one at the end of your most popular articles.
  3. Add subscription forms to your social media pages. Make sure that you don’t waste this valuable source of revenue opportunities. Integrate your sign-up forms with Facebook and more!
  4. Make it easy for readers to sign up. The more information you request, the fewer people will opt-in. In most cases, a name and an email address should suffice. If it’s not necessary, don’t include it here. You can always survey them once they’re customers! We do recommend that you provide a link to your Privacy Policy however.
  5. Publish a Privacy Policy. Let your readers know that they can be confident you will not share their information with others. The easiest way to do this is to set up a Privacy Policy web page and provide the link to it below your opt-in form. (Note: If you don’t have one, put the words ‘privacy policy generator’ into a search engine and you should be able to find a suitable form to use.)
  6. Provide samples of your newsletters and Ezines. This lets potential subscribers review your materials before they sign up to determine if it’s something they’d be interested in.
  7. Archive past newsletters and articles. An online library of past newsletters and articles is both appealing and useful to visitors and builds your credibility as an authority. In addition, if your articles are written with good SEO techniques in mind, they can increase traffic to your website through enhanced search engine positioning.
  8. Give gifts subscribers can actually use. Offer an opt-in bonus for joining your subscriber list! Write an ebook or provide a PDF business report, or even hire a programmer to create downloadable or web-based software. But don’t limit yourself to offering gifts to opt-ins. Give them out when your readers fill out a survey, provide a testimonial, success story, or a great product idea. Let them know when they can expect the next gift offer. Everyone likes to get something for free! And if you pass out ‘goodies’ throughout the year, your subscribers will feel truly appreciated − and that’s good for business!
  9. Ask your subscribers to pass it on. Word of mouth is a powerful viral technique that works great with email marketing. If your subscribers find your content interesting, amusing or informative, they’ll probably share it with their friends. This can be a great source of new customers, so make sure to remind them to ‘pass it on’.
  10. Let others reprint your newsletter as long as the content is not modified. If you’re happy to share your content with the universe, then why not! Many webmasters and newsletter publishers are actively looking for high-quality content and, if they reprint your newsletter, you’ll get new subscribers, and more traffic and links pointing to your site.
  11. Include a ‘Sign Up’ button in your newsletter. If you’re using plain text instead of HTML, be sure to provide a text link to your subscription page. You may feel that this is not required because the subscriber is already on your list, but remember that readers will forward your newsletters to others, or reprint them online. Make it easy for them to subscribe!
  12. Add a squeeze page. A squeeze page has one goal − to acquire opt-ins and build your list. Think of it as a mini-sales letter to go along with your subscription or opt-in gift. It should feature a strong headline and a couple of powerful benefits that should make subscribers salivate to sign up! Once created, use a service such as WordTracker to find hundreds of targeted keywords, and promote your offer using pay-per-click advertising from Google, MSN and Yahoo. Now that should make a splash!
  13. Include testimonials on your squeeze page. This is crucial. Put one or two strong testimonials from satisfied customers on your squeeze page. This can be in any format, but you may find that multimedia (audio or video) is more ‘believable’ and inspires more people to action. To further enhance believability, get permission to use actual customer names, locations and/or urls (Don’t use ‘Bob K, FL’). Add a note inviting others to participate. After all, it’s free publicity!
  14. Blog religiously. Blogging is a great way to communicate with prospects and potential customers, and creates a nice synergy with your email marketing. Be sure to include your newsletter sign-up form on each page of your blog. You can start a free blog at Blogger or WordPress.
  15. Post on other blogs. Post thoughtful comments and information on similar blogs with a link to your squeeze or opt-in pages. Also comment on others’ blogs through trackbacks. In most cases, your comments will be posted on their blogs with a link back to your site. This is an easy way to generate new traffic and subscribers, and get your brand out there!

Who am I?

Hi my name is Hoang Tran and I wanted to get into blogging because I started affiliate marketing about a couple weeks ago.
In affiliate marketing, blogging is a good way to promote your products and share information with your customers.
I don’t exactly have a career right now so I was keeping my options open. Doing a little bit of digging, I stumbled upon affiliate marketing. The market I got into is supplements, vitamins, and health in general. I recently took a 2 month course in nutrition because I was interested in how I could improve my health, and I wanted to share what I learned with the people around me.

Another reason I wanted to start blogging is to improve my writing skills. I was fairly average in English in high school. I’m a fairly laid back guy and was never good at articulating my feelings and expressing myself. I think writing stuff down will help. I want to do it for fun too and want to connect with other people through it.

For the most part I will write about nutrition and what I learned. I also just want to write about myself and my thoughts and learn to express myself better. That’s what I hope to accomplish during this course.

Calcium and Vitamin D – Nutrients that Maintain Bone Health

Calcium is by far the most abundant major mineral in our body. Not surprisingly, it plays many critical roles in maintaining overall function and health. One of the primary functions of calcium is to provide structure to our bones and teeth.  We cannot survive for long if our blood calcium level rises above or falls below a very narrow range; therefore our body maintains the appropriate blood calcium levels at all cost. When we do not consume enough calcium in our diet, a process called resorption occurs. Osteoclasts, which are cells that erode the bones by secreting enzymes and acids that dig into grooves into the bone matrix. Then comes the formation process where new bone is formed through the action of cells called osteoblasts. In young healthy adults, the processes of bone resorption and formation are equal, so that just as much bone is broken down as is built, maintaining bone mass. Around 40 years of age, bone resorption begins to occur more rapidly than bone formation, and this imbalance results in an overall loss in bone density. Because this affects the vertebrae of the spine, we also tend to lose height as we age.

Calcium is also critical for the normal transmission for nerve impulses. Calcium flows into nerve cells and stimulates the release of molecules called neurotransmitters, which transfer the nerve impulses from one nerve cell to another. Without adequate calcium, our nerves’ ability to transmit messages is inhibited. Not surprisingly, when blood calcium levels fall dangerously low, a person can experience convulsions. Another role of calcium is to assist muscle contraction, maintain healthy blood pressure, the initiation of blood clotting, and the regulation of various hormones and enzymes.

There is no RDA(only an adequate intake) value for calcium but values for adults over age 50, pre-teens and teens have the highest requirement. Many people of all ages fail to consume enough calcium to maintain bone health. The bioavailability or calcium depends on many factors.  Vitamin D which I will discuss briefly increases the absorption of calcium from the intestines.

Calcium supplements maybe be required for vegans and people who avoid dairy products. Others who may need them are small or inactive people who eat less to maintain and healthy weight, and older adults who need more calcium than they can obtain in their diets

Vitamin D which is different from other nutrients because it does not always need to come from our diet. This is because our body can synthesize vitamin d using energy from exposure to the sunlight. However when we do not get enough sunlight, we must consume vitamin d in our diet.

There have been studies that suggest a vitamin D deficiency may play a role in cardiovascular disease, multiple sclerosis, and rheumatoid arthritis (IFIC Foundation, 2007). But if your exposure to sun is adequate, then you do not need to consume vitamin d in your diet. Individuals living in sunny, climates may synthesize enough vitamin d from the sun to meet their needs throughout the year – as long as they spend time outdoors. However vitamin d synthesis from the sun is not possible during winter months for people living in places located at latitude of more than 40 degrees North or more than 40 degrees South. This is because at these latitudes in the winter the sun never rises high enough in the sky to provide the direct sunlight needed. Calgary is said to have more hours of sunshine than any other Canadian city; however at 51 degrees north latitude, the sun’s ultraviolet rays are not strong enough to produce sufficient vitamin d in the skin of many people. Thus, Canadians cannot rely on exposure for vitamin D synthesis from October to April, and an adequate intake from diet or supplements becomes essential during those months.

In conclusion, of the many nutrients that help maintain bone health, calcium and vitamin D have received the most attention for their role in the prevention of osteoporosis. Research studies conducted with older adults have shown that taking calcium and vitamin D supplements reduce bone loss and fracture risk. If people do not consume enough of these nutrients over time, their bone density is lower and they have a higher risk for bone fractures.  For more info you can visit my web resources.

Resources

1)     Osteoporosis Canada – www.osteoporosis.ca
2)    Medline Plus Information – nlm.nih.gov/medlineplus
3)    Janice Thompson, Melinda Manore, Judy Sheeshka – Nutrition: a functional approach

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Vitamins and Minerals – Micronutrients with Macronutrient Powers

  Micronutrients are more important than you think. They assist body functions such as energy metabolism and the formation and maintenance of healthy cells and tissues. Of the 13 vitamins recognized, as essential, humans only synthesize only small amounts of Vitamin D and K, so we must consume virtually all of the vitamins in our diets. Vitamin A, which assists with vision, cell differentiation, sperm production in men, contributes to healthy bone and immune system. Vitamin D regulates calcium levels and maintains bone health. Vitamin E – Assists immune system and improves absorption of vitamin A. Vitamin C acts as an antioxidant, enhances immune system, assists in collagen synthesis. These are a few of the functions of some vitamins but there are many more.

Minerals: Sodium, Potassium, Phosphorus, Chloride – these minerals are responsible for fluid balance and are needed in large amounts (100mg/day). Calcium is a primary component of your bone which also assists with muscle contraction and acid-base balance. Iron, copper,zinc assist in many enzyme systems.

A number of research studies have suggested, but not proven, links between Vitamin C,D,E and K with lower disease risk. It is important to note, vitamins and minerals can have toxic effects especially if taken by supplements in the amount that’s more than required. Your government should have a health website with guidelines for the appropriate intake of each micronutrient. Even then, please see your health professional before taking any supplements.

Key Resources
1: Janice Thompson, Melinda Manore, Judy Sheesh – Nutrition: A Functional Approach
2: The Food and Nutrition Information Centernal.usda.gov/ndl
3: Office of Dietary Supplements – http://www.dietary-supplements.info.nih.gov

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Omega 3 and Omega 6 Fatty acids: An Essential Nutrient.

There’s been a lot of talk about “omega” fatty acids, so you might wonder what they are and what they are all about.  Well these two fatty acids are EFAs(essential fatty acids) because they cannot be produced in the body and must be obtained from food, but they are required for healthy functioning.
EFAs are essential to growth and health because they are precursors to important biological compounds called eicosanoids, which are produced in nearly every cell in the body(Smith et al., 2005), as they are synthesized from fatty acids. In the body, eicosanoids are potent regulators of cellular function. For example, they help regulate gastrointestinal tract motility, blood clotting, blood pressure, and the process of inflammation.
Omega 6 is known to lower your LDL ( bad cholesterol) and cholesterol synthesis in the liver. It is also needed for cell membrane structure and is required  for the lipoproteins that transport fats in our blood. Omega 3 is responsible for raising your HDL( good cholesterol) when combined with moderate exercise. You may have also heard about the health benefits of two long chain omega 3 acids found in only fish, shellfish and fish oils: EPA and DHA. Fish that naturally contain more oil, such as salmon, and tuna, are high in EPA and DHA. Research indicates that diets high in EPA and DHA stimulate the production  of regulatory compounds that reduce an individuals risk for heart disease(Wijendran and Hayes, 2004;Din et al., 2004).

References
1) Medline Plus health information – http://www.nlm.nih.gov/medlineplus
2) International FOod information Council Foundation – http://www.foodinsight.org
3) The Nutrition Source: Knowledge for Healthy Living, Harvard School of Public Health – http://www.hsph.harvard.edu/nutritionsource
4) Nutrition: A functional approach – Janice Thompson, Melinda Manore, Judy Sheeshka

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